About The Dog


Rory Lefroy has been making pictures to earn the very occasional dog biscuit for over ten years, and making them for no dog biscuits for many more years than that. He works with traditional media such as ink and watercolour, but in recent years has shifted his focus to vector illustrations of colourful and quirky characters who live in a fictional land called ‘Tram Town’ (based not so loosely on the city of Melbourne). Rory’s latest project has been the creation of a contemporary alphabet chart portraying animals in everyday professions.

There’s a lot going on in Samedog’s world. It’s a different place to what you might be used to, but it’s generally a happy place to be. You’ll find all sorts of characters and places on all sorts of products, brought to life with a dose of love, humour and occasional cynicism.